Do you want to be seen as an Expert in your Industry? Are you an expert? Can you become one? There are three things you need to be known as the expert.
What makes you an expert? Why should someone listen to you?
Content has become the new buzz word in Marketing and company’s around the world are scrambling to create as much content as possible on their Internet footprint.
The theory is that quality content will rise to top, like cream on fresh milk, however this is not always the case due to human nature.
The amount of memes and clutz humour that goes viral on social media can attest to this.
A plan of action for content will start by asking questions of various departments.
Ask sales what their top three objections are. Ask Customer Service what their top three problems are. Ask production what the top three products are. Ask the Executive what their top three goals are. Collect data from as many departments and stakeholders as possible.
Once you’ve collected the answers from the organization you will need to prioritize which content takes precedence over the next.
This morning social media told me I’m unlovable, not good enough, and not wanted. And it’s only 9:00 AM, give it a few more hours.
Advice and motivation can feel hollow because there is something missing on social media, the deeper story, the complex, the vulnerability, the soul of true connection, and the art of honest listening.
If you are struggling to pay for food and the roof over your head, many posts will tell you that you are not good enough to love, to hire, or even to know. I am cash poor and have no clue how to pay my bills, no one wants to be me, some fear my bad luck will rub off on them, and I can’t blame them. Hell, I don’t want to be me most days.
Error Free Social Media Content
Your brain does funny things when trying to edit recently written copy, it sees what isn’t there. It knows what you intended to say when you wrote it and reads that intent, instead of what is actually in front of your eyes. Then after a few days, when you reread what you wrote, the errors start jumping up and down while screaming at you. Don’t feel bad, even the best writers in history needed editors. As Hemingway said, the first draft is shit.
There are countless ways to say the same thing.
Graphics are a visual image to catch the readers eye and are necessary in today’s social media world. It isn’t enough to just tweet a few words anymore, unless you are Stephen King or some big name celebrity with a million followers. Most businesses are searching to build their brand, gain followers, and increase engagement of potential clients and therefore need graphics along with their message.
Hashtags are useful when used correctly, and annoying when overused. Understanding what a hashtag can do for your content and company will help you to use it wisely, with strategic intent, to build trust over time.
Here are a few tips, ideas, and articles for more information:
Did you know that better performing ads cost less, per click and impression, than under performing ads?
Data analytics enable businesses to understand how the market is interacting with their content and help them to make the right tweaks for better results. Understanding how data analytics work will ensure that your ad will meet your objectives and save money.
To help marketers, data is collected and processed into what we call metrics, which are measurements of behaviour.
In 2005 when the Huffington Post came online, it’s founders Arianna Huffington, Kenneth Lerer, Jonah Peretti, and briefly, Andrew Breitbart, understood the future of the Internet was in content. Search Engine Optimization was the buzz word of the time and Marketers started playing games to find short cuts to the top organic search listings. Google responded with new algorithms, which black listed the sites that did not follow Google’s mission, to provide users with the best experience possible.
Google ‘what is marketing’ and you will find a number of different definitions. Ask people around you what it is and you will hear different ideas. Marketing encompasses the full life cycle of a customer. It starts at the first encounter with a company’s message and continues until either the company closes up shop or the customer’s life has ended.
It all starts with a plan, an outline to help the organization to stay on track, focused, and accountable. A Marketing plan needs to fit into the company’s larger business plan by addressing how it will meet the mission, the goals, and the bottom line. It is a living, dynamic, document that grows with the company and at it’s core respects the concrete values of the organization.
A plan must address the following:
Hang up the 21st version of a shingle and the money pours in like a wide river. Wouldn't it be nice if that's all it took to sell your product or service?
However, even the big guys, who have been around for decades, have an advertising budget because they know that if they are out of sight, they are out of mind.
Let me ask you this, how do companies get your attention and convince you to part with your hard earned dollars? Start there.