How to Plan Content Marketing
A plan of action for content will start by asking questions of various departments.
Ask sales what their top three objections are. Ask Customer Service what their top three problems are. Ask production what the top three products are. Ask the Executive what their top three goals are. Collect data from as many departments and stakeholders as possible.
Once you’ve collected the answers from the organization you will need to prioritize which content takes precedence over the next. Hopefully, a common topic will emerge as a starting point. Once you have an idea of the topics, hopefully you can find the answers to the questions of each department using that topic.
Determine how your content will meet the goals of the Executive team. Research and collect data to draw from and find the answers the questions the sales and customer service team are asked. In the end the content should educated the reader about the topic, meet the goals of the Executive team, and answer the questions customers regularly ask.
From this document pull information to create sound bite content that fits the various social media and content platforms the organization utilizes to tell its story to the market place. Successful content marketers understand how the audiences of each platform interact with information.
Test the content and measure the results.
Once content has been developed for each platform, a schedule can be created for the campaign to ensure maximum results. Always analyze the data and fine tune the content and the schedule for better overall results.
A Professional Marketing Manager will create a comprehensive Content Marketing Plan that utilizes various channels
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