Objective
Shannon Peel is a seasoned marketing professional with 20 years of industry experience and a proven track
record delivering results. She is seeking a position where she can apply her skills, motivation and passions.
She is a dynamic, intelligent professional with a proven track record in writing, design, creating presentations,
marketing, website design, Social Media, sales and communication.
Experience
Writer, Content Creator, & Digital Marketer - Freelance - Current
Content Creator portfolio link
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Writing, Ghostwriting, editing, layout design, cover design, and publishing of books
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Press Releases, Blog articles and interviews
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Website content, planning, layout, and using wix.com to develop
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Building a Social Media Following with 8-12% Facebook Engagement
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Social Media Marketing and Ad Campaign development and analysis
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Create Social Media visual posts & videos, including explainer videos
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Internet Marketing and Promotion to increase sales / downloads
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Analysis of various social media and online marketing analytics
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Engaging followers and developing virtual online relationships
HomeStars.com January 2013 – October 2015
Customer Success Coach
Marketing
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Wrote informative e-newsletters to clients with an open rate of 60% on average.
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Researched the industry and came up with ideas to help clients improve their story resulting in more engagement of the program
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Reported KPIs to ensure targets and knowledge of actual results compared to targets
Client Retention
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Building relationships with clients by becoming an expert in online reputation management
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Communicating with clients to help find solutions to obstacles and concerns
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Emphasizing the value story of HomeStars.com
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Increasing client engagement through education, communication, and marketing
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Managing the client accounts for better retention due to engagement and results
Education / Training
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Trained customers on how to maximize their ROI by using the HomeStars profile correctly
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Educated customers on how to leverage their online reputation and request reviews
Account Management
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Managed 300 clients
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Customer Relations, Sales & Marketing, Database management (in house & Salesforce)
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Reporting metrics utilizing in house methods, mostly Excel
Canpages January 2007 - 2009
Advertising Consultant
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Provided coaching to small businesses to help owners define goals and presented various advertising option and marketing ideas available to help meet those goals.
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Keynote speaker at networking luncheons on “How to Choose Advertising for Your Small Business.”
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Researched SEO, internet marketing tools, economy, markets, and various industries, which aided in up-selling prospects online directory options and wrote copy using SEO principles.
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Designed spec ads and wrote copy for prospects which aided in larger sales products and proofed ads for clients, resulting in repeat business
Independent Contractor September 2001 – September 2006
Owner / Operator
2000 – 2003 Owned and operated an inhome Daycare with 1 employee who managed the day-to-day care while I
worked outside the home at a brokerage firm.
2003 – 2006 I took over all aspects of the dayhome and took on various contract positions, along with self-education
to enhance my marketing skills. Managed the needs of 11 kids, 6 schools schedules, and 6 families.
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Created and facilitated a networking group for home based businesswoman, provided coaching, support, marketing and training to help them achieve their goals and learn new skills
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Planned marketing events to build networking opportunities and bring people together for cooperative marketing opportunities
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Created comprehensive business plans for small business owners, which outlined contingencies, potential, fundamentals, financials, and a plan of action to meet goals
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Created websites, utilized adwords, wrote articles, built an online platform and developed my online skills
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Wrote articles online and for a community newsletter
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Created marketing materials using Adobe Photoshop, Corel Draw, MS Illustrator, and MS Word
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Marketing & Photographer for photography company taking portraits, team sports, schools, and Santa photos
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Lead generation to build a client base for an Automotive business and hired, trained and managed employees
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Organized events and managed the volunteer needs of 800 families for Tuscany minor soccer increasing experience of event participants, fundraiser profitability, and efficiencies
Financial Planners September 1995 – April 2003
Marketing Assistant
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Developed and managed direct mail campaigns, email campaigns, trade shows, seminars, newsletters, CRM database, resulting in new leads and clients
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Called clients with sales recommendations, resulting in higher sales
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Lead a marketing project for a group of brokers, facilitated meetings, organized details, negotiated with vendors
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Managed and trained brokers on how to have a successful trade show
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Created and implemented marketing plans, resulting in consistent communication with clients
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Conducted marketing research to improve customer service and sales by using surveys, questionnaires
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Developed a procedural manual for positions to ensure smooth transfer to new employee
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Consulted with Sr. management to determine priorities, develop plans, and present marketing ideas
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Booked appointments for the planner, resulting in more efficient time management
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Researched companies invested in and presented information to the planner
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Planned and managed client appreciation events, including source vendors, and managed budgets
Digital Footprint and Examples of Work:
My Portfolio - Examples of my work
Websites:
Shannon Peel - My personal brand website to showcase my skills and tell my brand story
MarketAPeel - An agency to help professionals define their personal brand stories and tell them to the marketplace
IoT Economist - A blog site designed to promote the personal brand of Nicholas Jeffery, which I ghostwrite, design, and manage
Boljuncic Financial - An information site for an insurance broker, which I designed including the copy
Publications:
APeeling - A digital magazine I am launching on September 16 to promote personal brand stories
Pushers of the Possible - A book I designed the layout, cover, and published for a client - Launching this fall
Creating MarketAPeel - A Personal Branding Workbook serial to help people to define their personal brands
#Thats Life - A novel serial I wrote, designed, and published about middle-aged life in the 21st century
Thirteen - A novel I wrote and published about a thirteen year old boy during an invasion of the lower mainland
Social Media:
IoT Economist's Twitter Profile
Biz Dev Plus's Twitter Profile
MarketAPeel's Facebook Profile
UBC Bachelor of Arts (Poli Sci / Econ) September 1991 – April 1995