BE AN EXPERT ARTICLES

3 Simple Steps to Become an Expert ...

Peter Economy wrote an interesting article for INC.Com outlining

3 steps on how to become an expert at anything.

A great way to become more valuable in your current job--or to make a major career change--is to become an expert. The good news is that it is never too late to become an expert by either developing a base of knowledge within your current field of work, or in an entirely new one.

How does becoming an expert at something you love--and earning more money as a result--sound?

Try these three steps to becoming an expert and you, too, can revitalize your current position, or begin an exciting journey toward a new you.

Branding is Your Reputation

Your reputation is what people say about you when you aren't around based on their interactions with you, your product, your service, and your marketing message. Today, you are able to be part of your reputation's conversation online.  

If someone posts a comment on social media about you or your business, you can address any negative comments and post gratitude for positive comments. By doing so you are building your reputation. 

 

Each social media mention, online review, and all your digital marketing content work together to build a larger picture of your reputation. The more content the more complete the picture. 

 

Don't fear digital comments, embrace them and build a virtual reputation that enhances your real world rep.  

How to Become an Expert at Anything

Eric Barker wrote an article for TIME.com about

How to become an expert at anything, according to the experts,

where he lists 8 things you must do to succeed. 

Being an expert at something really pays off. Just how good are top performers compared to everybody else?

Research shows in high complexity jobs like professional and sales roles, the top 10% produce 80% more than average and 700% more than the bottom 10%.

But as I’m sure you’re aware, becoming the best ain’t easy. As Bobby Knight once said, “Everybody has the will to win; few people have the will to prepare to win.”

And one of the reasons why it’s hard to become great is because a lot of what you’ve been told about how to learn, study or train is wrong, wrong, and dead wrong. So it’s time to learn how to get better at gettin’ better.

 

Brand Yourself as an Expert

What is the one thing you do that you do better than anyone else? 

Create a marketing message based on that service, product, or skill and once you have saturated all the media channels, start talking about the next thing you are great at.

People want to hire or buy from someone they trust and knows what they are talking about. We want to deal with those people who can teach us something, who come across as experts because we want to know we are being taken care of by the best and not having the wool pulled over our eyes by a con artist.

4 Easy Ways to Become an Expert...

Alex Honeysett wrote an article for Forbes.com on

4 easy ways to become an expert in your field 

At some point, it may start to feel like you’ve exhausted every PR trick in the book. You’ve attended eventsdistributed press releasesmade friends with key journalists, and created more social media platformsthan you can count. But in all of that noise, you may have forgotten about your brand’s biggest asset: Yourself.

You are an expert on your brand—and more than likely on your industry, too—and you can leverage that expertise to help your brand further its reach. 

 

If you are a Realtor, Insurance Broker, Financial Planner, or any other

'Agent' type position, having a personal brand is vital to your success.  

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