Here are some ideas on how to be seen as an expert:

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Find a Niche and know it better than anyone else

Write about other Experts in your field - Better yet, interview them

Share content written by other experts in your industry on social media

Write about what books you've read, courses you took, and people who taught you

Write about your mistakes and what you learned from them

Write about your struggles as you work towards your next level of success

Write about topics that will teach, encourage, and motivate others

Write a book - a good book about your industry

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Find speaking opportunities at networking groups

Join toastmasters and give talks about your industry

Make hard to understand topics easy to understand

Focus on your reader not on you by analyzing what they like

Be authentic and honest 

Read as much as possible